Exhibition Interaction・UI Design・Creative Concept
Taiwan Business Bank｜Explore the AI islands with Hokii
An AI-powered experience that made finance engaging through personalized avatars and voice profiling, showcasing Taiwan Business Bank’s innovative image.
Role
Product Designer
Team
Lina Cheng
Janice Chen
Shuting Chen
Client
Taiwan Business Bank
Overview
For the 2024 FinTech Taipei Expo, our team designed an experience where participants explored financial scenarios with the help of Dr. Hokii, an AI guide.
I was responsible for UIUX design and user flow planning, ensuring participants of all ages could easily interact with advanced AI features.
This project demonstrated how AI-powered personalization could reshape perceptions of financial services—making them approachable, fun, and future-forward.
Background
Financial products are often perceived as abstract and difficult to connect with. Taiwan Business Bank wanted to use AI to reframe finance as engaging and human-centered. By blending gamified exploration with intelligent recommendations, the installation positioned the bank as a leader in innovation.
Goals
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Outcomes
Impact
01
The installation became one of the highlights of the expo, attracting strong participation and discussion.
02
Shifted visitors’ perception of financial services from “serious and boring” to “approachable and engaging.”
03
Reinforced Taiwan Business Bank’s positioning as an innovative institution exploring AI-driven services.
Key Learnings
I learned how to bridge advanced technology and human experience by leveraging AI tools during early ideation—such as core concept framing and quiz logic design—to expand creative possibilities and accelerate prototyping, while also balancing innovation with accessibility so a wide audience could engage with financial technology.
